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Established in Nagano Prefecture since 1866, Senjo Brewery was named after “Mount Senjo” in the Southern Japan Alps where they are located.
In order to pay tribute to the founder, Mr. KUROgouchi MATSUjiro, they especially named their leading brand as “Kuromatsu Senjo”.
Throughout the years, in the hope of promoting and preserving local cultures, they have been adopting only the local ingredients such as the rice “Hitogokochi” to brew their sakes.
Because of the huge difference in temperature and high elevation in Nagano, the rice grown there is always considered to be high quality.
Combining it with the underground water from the Japan Alps, the sakes of Senjo are famous for being “Fine, Sweet and Rich”, widely loved by many locals.